OnePlus Taps Robert Downey Jr. To Promote Its Latest Smartphone

OnePlus unveiled its new flagship smartphone this week, the OnePlus 7 Pro. While the company decided to save money by not going for an official IP certification for the device, it seems to have used that money to hire one of the biggest names in Hollywood to promote its latest handset. Robert Downey Jr. is the new face of OnePlus 7 Pro.

Some of you may remember that this isn’t the first time Iron Man has promoted a smartphone. He appeared in a series of ads for HTC in 2013 as part of a global campaign which reportedly earned him $12 million. While it’s unclear how much OnePlus has paid him, it would be safe to say that he’s even more popular now than he was back then, so it certainly wouldn’t have been cheap.

Downey posted a photo of himself holding the OnePlus 7 Pro on his official Weibo page today with the caption “Good to work with a technology brand I can vibe with.” The first post came on Weibo because according to reports, OnePlus plans on running his ad campaign primarily in Asia.

It’s not like he’s any less popular in that region and with the latest Avengers movie doing exceptionally well in that part of the world, OnePlus might just get its money’s worth from this campaign.

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